If the full-time job is not enough
A full-time job is no longer sufficient for about 5 percent of employees in Germany to support their families. This means that around 1.9 million people in Germany had at least one side job in 2023. The secondary job rate is highest among middle-aged workers.
Years of experience in referral marketing
BestWater has been on the market in Germany for over 25 years and has an increasing number of satisfied customers. As a referral marketing company, BestWater is among the successful ones in Europe for good reasons. The product range of BestWater serves a market that is far from saturated. Whether reverse osmosis molecular filter systems for private use, devices for small and large businesses, or systems for the highest demands in large industry – BestWater covers the entire spectrum. With its research and development department (R&D) and as a manufacturer and producer, BestWater has a competitive differentiation tool in the market.
Referral marketing becoming increasingly popular
Engagement in the referral marketing and direct sales industry is becoming increasingly popular as a second activity. The changing consumer behavior has led to enormous growth in the referral marketing and direct sales industry. A large portion of people now tend to follow recommendations from their social networks, forums, blogs, personal advice, or testimonials rather than traditional advertising when making purchasing decisions.
Training for successful self-employment
BestWater places great importance on the training and education of its sales partners. Only competent and well-trained sales partners can successfully build their own self-employment. In addition to leading quality products and a profitable compensation plan, the strong, competent, and successful sales forces are a key factor in the continuous growth of BestWater for over 25 years.
Become a BestWater sales partner now!
Learn more about the successful path to self-employment (part-time or full-time), building a passive income, or about BestWater and its products directly from us. Current events, training sessions, and our starter seminars can be found HERE.
High commissions with the best arguments
We convince through our products and their quality, thus offering our sales partners an unbeatable argument in sales.
An optimized and profitable compensation plan enables high commissions for the sales partners. The compensations, commissions, and bonuses are designed so that sales partners at all levels benefit greatly. This allows for two pillars of passive income to be achieved through direct sales of the products and organizational building. The high commissions in direct sales support newcomers in building their business, as the BestWater compensation plan allows sales partners to set their own pace and commitment – making it ideal as a side job alongside regular employment.
Numbers and facts
Seldia, as the European umbrella organization for almost all European Direct Selling Associations, reports in its 2014 annual report that sales in Europe in direct sales have achieved a growth of four percent and have grown for the fifth consecutive year. Following the USA, the birthplace of referral marketing, with 32 billion dollars in sales, Europe closely follows with sales of 31 billion dollars compared to 25.8 billion dollars in 2013. The development of direct sales in Europe looks positive for the future. Despite difficult economic times and only slight economic growth, direct sales surprises with good numbers.
After France led in 2012 with sales of 3.8 billion euros, followed by Germany with 2.9 billion and the UK with 2.4 billion euros, Germany has now impressively taken the lead.
With 6.3 billion euros in direct sales in 2013, Germany is the absolute leader in Europe, followed by France with 4 billion euros and the UK with 2.5 billion euros. About 65 percent of sales are generated through “person-to-person sales” and 35 percent through “party plan sales,” which includes home parties, events, and other multi-person sales.
In direct sales, more than 5.1 million people are active, with only about 20,000 people employed in direct sales companies. Around 76 percent of the self-employed engage in referral marketing as a secondary income, which in turn means that nearly one in four engages in referral marketing and direct sales as a primary occupation. A key factor in self-employment in referral marketing is the choice of company to build a profitable business that leads to financial independence. From 2019 to 2022, retail sales overall increased by 4.9%. Notably, sales in 2022 were above both the pre-pandemic level of 2019 and the sales in 2020, the first year of the pandemic. However, there was a slight decline of 1.1% in 2022 compared to 2021. Looking more closely at retail sales in Europe, the five largest direct sales markets in 2022 were Germany, France, Italy, Poland, and Spain. In 2022, 6.04 million Europeans were active in direct sales, of which 74% were women.
Sources and further information
- Federal Statistical Office: Employees who perform more than one job. Accessed: 7 August 2024
- Seldia: Facts and Figures. Eng. Accessed: 7 August 2024